Web Page Heatmap
May 08, 2008 in Information
The Web page heatmap is a visual representation of visitor activity or the graphical illustration of how visitors act on a web page. The heatmaps use varied colors to register this activity – red indicates areas and sections with the highest visitor interest. These maps can help in building a web page layout or quantifying the success of an existing one. Different types of heatmaps can be made based on visitor activity: following visitor eye movements to determine how they view a web page; or mouse clicks can establish the page sections that generate the maximum activity. However, these 2 activities may not be translated in one map.