Reading Web Content
May 23, 2008 in Information
Users most often read web pages in an F-shaped pattern, F meaning fast. The readers’ eyes move at an astonishing speed across the words found in your website, that is completely different from the reading pattern taught in school. Content is read horizontally around the upper portion of the content area then moving a bit down the page continues reading the next in a horizontal movement again but covering a shorter course. Lastly, the left side is scanned vertically and this forms the stem. This pattern only shows that users don’t read web pages word for word and that in-depth reading is uncommon.