Microcontent for the Web
Jul 26, 2009 in Information
Online headlines, page titles and other sections of web copy do the talking on your website. The microcontent gives the readers an overview of what to expect and here are a few guidelines for writing them:
• They should be an abstract of the whole article written using terminologies that the readers can easily relate to.
• They should be written in clear and simple language.
• Avoid teasers that try to lure people to open it to discover what the story is about.
• The first word should be an informative and important one so in an alphabetized grouping, it can be easily retrieved.